Friday, April 13, 2007

Industrial Woodworking Corporation Goes 100% Carbon Neutral

Zeeland, MI, April 12, 2007 – Industrial Woodworking Corporation (IWC) announced today that it has offset its carbon emissions with, the country's leading carbon reduction and offset organization. IWC has offset 100% of its emissions from electrical and natural gas use, management's air travel and corporate vehicles. This step highlights IWC's commitment to be a green leader in West Michigan's furniture manufacturing community.

Considering the implications of climate change and the alarming evidence that is currently being presented from the scientific community, IWC sees carbon offsets as a business necessity and a natural extension of its mission.

The move positions IWC's new online, contemporary home office furniture sales company, Knú, as an entirely green and sustainable venture. Knú launches its website in September 2007.

"It is simply unconscionable not to do this," said Brad Davis, CEO of Industrial Woodworking. "It is blatantly obvious that climate change is here now. We must act both on an individual and a business level to lessen our impact on the Earth."

"IWC has been committed to environmental stewardship since we began in 1995,” Davis added. We intend to lead by example, to show the furniture industry and our customers that a company can be very successful when it puts the environment first.” is a non-profit organization whose goal is to make carbon offsets and climate protection easy, affordable and a normal way of life for every individual and business. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions in one location, where it is cost effective, to offset the emissions they are responsible for in their normal activities, like home, office, driving or air travel emissions. For instance, a clean, zero CO2 wind farm can offset the carbon dioxide produced by a coal-fired power plant. By supporting renewable energy, energy efficiency, and reforestation projects will retire an equivalent amount of carbon offsets. The financial support from these offsets will then help to continue the development of clean, renewable domestic sources of energy.

Other Energy Saving Measures at IWC/Knú:
IWC's newest plant addition, which has added over 10,000 square feet to the existing facility, will be using F-Bay fluorescent lighting which uses 30% less energy than traditional metal halide lighting and maintains 89.1% foot candle output over the life of the bulbs which have a 20% longer lifespan. Metal Halide only achieves 70% efficiency. Winter heating is handled by infra-red heaters which use 23% to 25.5% less fuel than conventional forced air heating methods.

IWC's Short Wave Infrared finishing ovens run on electricity, come up to temperature within 5 seconds and use light waves to cure finishes. Other furniture companies use gas fired ovens which can require up to an hour and a half to come up to temperature and then consume energy all day long maintaining that operating temperature.

Additional sustainability information about IWC/Knú:
• IWC has been using sustainably harvested wood products exclusively for many years and only works with suppliers who have a demonstrated commitment to sustainable resources and low impact raw materials.

• Knú's proprietary hardware is made from 40% recycled steel and it is 100% recyclable. Its product's substrate is Forest Stewardship Council Certified Multi-ply Birch which is harvested and reforested using sustainable forestry practices. Its primary suppliers are FSC certified as well.

• All finishing is accomplished with HAPS compliant or waterborne finishes utilizing the lowest volatile organic compound emissions possible.

• Knú does not believe in the marketing of our products using catalogs, all product information will be available in a web only format. Not only does the creation of the catalogs destroy millions of trees annually, the delivery and disposal has an extremely negative effect on the environment.

• All Knú products will be shipped directly to the customer from the place of manufacture thereby greatly reducing the environmental footprint of logistics.

• IWC/Knú is dedicated to the principal "Reduce, Recycle, Reuse." Waste is reduced by mixing the minimum amount of materials needed for use that day, and by utilizing cut-to-size programs. It is for routine for them salvage what would have been trash for use as raw material in other products. Nearly all of the packaging material from incoming shipments is recycled. From cardboard to skids to foam spacers, anything that can be recycled or reused is given a second life, and in some cases is used repeatedly.

About is the country's leading carbon reduction and offset organization. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 100 corporate and non-profit partners including the National Wildlife Federation, Dell, IMD, Ovation Travel Group and Working Assets.