Thursday, September 27, 2007

Knu: what it means to be sustainable

I'm proud to say that over here at Industrial Woodworking/Knu LLC in Zeeland, Michigan we have just completed our first video project to inform consumers about our efforts toward becoming a fully sustainable furniture manufacturing company.

Industrial Woodworking Corp/Knu LLC has joined the Sustainable Furniture Council, a non-profit industry organization working to promote environmental ethics within the furniture industry. Brad Davis - our CEO - and I now sit on the education committee of the SFC, and we are working hard to instruct retailers and consumers about sustainability. As we move toward using Forest Stewardship Council-certified wood products whenever possible, we will have a dramatic effect on the future of forests here in the US and abroad.

Industrial Woodworking Corporation, along with its subsidiary Knu, is now, I believe, the only fully carbon neutral furniture manufacturing company in West Michigan. We are purchasing renewable energy credits through our partner, and have offset all of our electricity, natural gas, vehicle use and air travel. We are also partnering with the National Arbor Day Foundation to plant a tree for every piece of furniture Knu sells in a national forest here in the U.S. As you watch this short video, you'll learn about some of the other steps we've taken to move forward toward a more ecologically sound future for this region and it's economy.

As Brad has stated repeatedly, if we lead and are successful, others will have to follow. The future of West Michigan industry is green.

No comments: