Thursday, February 21, 2008

Corporate Greenwashing at its finest

Just in time for Easter, Cadbury has unveiled a range of "eco-eggs" called "Cadbury Treasure Eggs", which rather than being sold in a box are simply foil wrapped. The company says that the Treasure Eggs represent a reduction of over 75 percent plastic and 65 percent less cardboard than previously used in standard eggs.

Huh... obviously now you can be green because you stop putting crap in a box. Is it to soon to start stomping on chocolate eggs while screaming "BULLSHIT!" really loud? Let me know when that's socially acceptable.

Okay, okay... Thank you Cadbury for at least making an effort.

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