The trend toward making coffee seen as socially or environmentally responsible was boosted in the early part of this decade when world coffee prices collapsed, pushing many farmers into bankruptcy or deep debt. Many of those left saw specialist labels as a way to boost income. Now, a slew of organizations offer an array of labels, all with differing requirements, paperwork, and fees. Many farmers find it hard to know which to chose, and whether their investment will be rewarded with better coffee prices.
Your choices at the grocery store affect far more than you imagine.
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