Environmental policies have become increasingly popular over the past few years. Seventy-five percent of Americans in a 2005 Harris poll agreed with the statement, "Protecting the environment is so important that requirements and standards cannot be too high, and continuing environmental improvements must be made regardless of cost." Yet a shrinking minority of voters are willing to associate themselves with the loaded term "environmentalist." In the same poll, only 12 percent claimed that label. Americans like green, but they are less fond of greens. And that has been doubly true for outdoorsmen.